Market Intelligence
Hospitality intelligence library.
Read concise market articles for hotel owners, investors and operators. The first three insights are open; advanced articles require email registration.
Open access
Start with free market notes.
These articles are available without registration and give visitors an immediate sample of SEA Insight Partners' advisory thinking.
Phuket Hotel Demand: What Owners Should Watch in 2026
A practical view of demand quality, booking windows and the commercial signals that matter for Phuket hotel owners.
ADR Pressure in Phuket: Why Some Hotels Hold Rate Better
The difference between average rate growth and real pricing power for independent resorts, villas and boutique hotels.
West Coast Micro-Markets: Kamala, Bang Tao, Surin and Kata
A concise owner-level comparison of Phuket's west coast hotel zones and their commercial behavior.
Email access
Advanced intelligence articles.
Visitors can click into any article page. If the article is gated, an email registration popup appears before the full content is released.
Direct Booking Economics for Phuket Resorts
How owners should evaluate direct booking growth beyond vanity website traffic and campaign clicks.
Hotel Acquisition Red Flags in Phuket
Commercial and operational warning signs investors should review before advancing a hotel acquisition.
Commercial Pre-Opening Plan for Phuket Hotels
A launch roadmap for pricing, distribution, content, advertising and reporting before opening.
What a Hotel Owner Dashboard Should Actually Show
The reporting view owners need to connect revenue, campaigns, channels and operational decisions.
Russian-Speaking Demand: Commercial Considerations for Phuket
How hotels can approach Russian-speaking source markets with better distribution, messaging and campaign control.